Floofrolling (floofinition) – A prank involving an unexpected appearance of an animal video. Victims believing that they are accessing some unrelated material, click on a disguised hyperlink in a classic bait and switch ploy that leads to the animal video.

In use: “Inspired by rickolling, an internet phenomenon that emerged in 2007, floofrolling soon took over as a popular means to prank people.”

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