Merchfloofdising

Merchfloofdising (floofinition) – 1. Sales and service promotions directed toward people living or caring for animals.

In use: “More recent developments include merchfloofdising such as commercials for pet health insurance, playing heavily on guilt and responsibility to push people to buy the products.”

2. Advertising which use animals to project traits such as speed, power, and strength, to entice people into buying products and services.”

In use: “Subaru’s advertising has a heavy merchfloofdising bend to it, with one recent television commercial featuring a man bonding with a dog over the years which he owns his Subaru.”