Watching television yesterday, I saw a McDonald’s commercial. It’s surprising that I heard and saw the commercial. I’m fond of muting the commercials or leaving the room as they play. But I decided to stay and watch a few.
In this commercial, the young customer was celebrating as if he’d done something great, in this case, making a basketball shot from half-court. As he celebrated that fantasy, McDonald’s employees said were trying to get his attention to tell him his order was ready.
So, essentially, my takeaway is that you have to be delusional and living in a fantasy world to enjoy McDonald’s.
Next up was an Amazon ad. This one told me that the problems at work, such as being marginalized, can be solved by work, by Amazon. Yeah, really? Fuck me, isn’t that amazing? They’re touting that the businesses and industries that created the problems will now turn around and solve them, and that Amazon can help.
Right, I believe that.
The other commercial that made me groan aloud was a Dodge Ram commercial. In this one, a voice-over talks about how Americans love sports as different games and athletes are shown. Then, rhetorically, we’re asked, “What’s America’s favorite sport?” Their astounding answer is, paraphrasing, “None of the above. Work is America’s favorite sport.” They said, “We were born to work.”
Yes, that’s what I’ve always heard from others. “Play football, baseball, or golf? Heck, no, I want to go to work. Go to see the Olympic games? No, I’d miss work. Watch the SuperBowl when I can go to work? No way.”
Perhaps only truck owners think this, though. I honestly can’t say that I’ve ever encountered someone driving a truck, Dodge or otherwise, who said, “My favorite sport is work.”
Dodge — and the other companies — have gone into deep holes of delusion. Maybe it’s just me. Maybe I don’t know what’s going on.
Maybe there are millions of Americans who do think that a six dollar McDonald’s meal is so fantastic that they dance and celebrate. Maybe there are millions of people buying the idea that Amazon can help solve the vexing problems of pay inequity, being marginalized, and glass ceilings. Maybe millions of people agree with Dodge, that their favorite sport is work. Or perhaps, these companies believe that if they say it enough, they’ll convince people of the truth behind their visions.
One, I hope no one is buying this new wave of shit.
Two, I really doubt that they are.
I believe most American sit back, watch these commercials and think, what bullshit. Most of them, getting ready to go to work, sigh, and think, one more time.