The Commercials

Watching television yesterday, I saw a McDonald’s commercial. It’s surprising that I heard and saw the commercial. I’m fond of muting the commercials or leaving the room as they play. But I decided to stay and watch a few.

In this commercial, the young customer was celebrating as if he’d done something great, in this case, making a basketball shot from half-court. As he celebrated that fantasy, McDonald’s employees said were trying to get his attention to tell him his order was ready.

So, essentially, my takeaway is that you have to be delusional and living in a fantasy world to enjoy McDonald’s.

Next up was an Amazon ad. This one told me that the problems at work, such as being marginalized, can be solved by work, by Amazon. Yeah, really? Fuck me, isn’t that amazing? They’re touting that the businesses and industries that created the problems will now turn around and solve them, and that Amazon can help.

Right, I believe that.

The other commercial that made me groan aloud was a Dodge Ram commercial. In this one, a voice-over talks about how Americans love sports as different games and athletes are shown. Then, rhetorically, we’re asked, “What’s America’s favorite sport?” Their astounding answer is, paraphrasing, “None of the above. Work is America’s favorite sport.” They said, “We were born to work.”

*snark alert*

Yes, that’s what I’ve always heard from others. “Play football, baseball, or golf? Heck, no, I want to go to work. Go to see the Olympic games? No, I’d miss work. Watch the SuperBowl when I can go to work? No way.” 

Perhaps only truck owners think this, though. I honestly can’t say that I’ve ever encountered someone driving a truck, Dodge or otherwise, who said, “My favorite sport is work.”

Dodge — and the other companies — have gone into deep holes of delusion. Maybe it’s just me. Maybe I don’t know what’s going on.

Maybe there are millions of Americans who do think that a six dollar McDonald’s meal is so fantastic that they dance and celebrate. Maybe there are millions of people buying the idea that Amazon can help solve the vexing problems of pay inequity, being marginalized, and glass ceilings. Maybe millions of people agree with Dodge, that their favorite sport is work. Or perhaps, these companies believe that if they say it enough, they’ll convince people of the truth behind their visions.

One, I hope no one is buying this new wave of shit.

Two, I really doubt that they are.

I believe most American sit back, watch these commercials and think, what bullshit. Most of them, getting ready to go to work, sigh, and think, one more time.

 

 

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Refloofcitrant

Refloofcitrant (floofinition) – a housepet who is obstinately defiant of authority or restraint.

Related: recatcitrant (catfinition) – a cat who is obstinately defiant of authority or restraint; redogcitrant (dogfinition) a dog obstinately defiant of authority or restraint

In use: “Putting a leash on the dog proved a battle as he became refloofcitrant, finding new ways to resist the leash until the people finally gave up.”

Editing note: Yes, I know, I get a little silly with this stuff, don’t I?

Monday’s Theme Music

Don’t know why I’m streaming today’s music. Are you surprised? Shocked, I am, totally shocked.

Anyway, today’s theme music was a pop hit that came to be part of my life music stream via my sister. I was nine when this song was a hit. Two years older, my sister was a popster and a big fan of the forty-fives. The Dave Clark Five were a Brit invasion pop group. Sis loved them. No surprise, then, that their 1965 hit “Over and Over”, has escaped my brain’s shields and entered my stream.

What’s perhaps more surprising is how little I hear this song on the radio. After remembering it, I looked the group up on that Internet. There, through Wikipedia, I discovered the Dave Clark Five had a run of hits, disbanded in 1970, and were inducted into the Rock n’ Roll Hall of Fame in 2008.

Love the video’s dancing display. Ah, those were the days, hey?

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