The Loop of Inanity

Once again, the Loop of Inanity swirled through my life. If you’re not aware of it, the Loop of Inanity is part of the Cycle of Enshittification.

Cory Doctorow coined enshittification for us. Miriam-Webster expanded on its meaning:

“Enshittification is an informal word used to criticize the degradation in the quality and experience of online platforms over time, due to an increase in advertisements, costs, or features. It can also refer more generally to any state of deterioration, especially in politics or society. Similar forms include enshittify and enshittified.”

As part of enshittification’s decay process, many companies will invoke the Loop of Inanity. The Loop of Inanity is recurring cycle in which an organization or system produces contradictory or self-defeating actions because its processes operate without shared awareness, accountability, or context.

In example: American Family Insurance provided my home and car insurance for several decades until a few years ago. A letter was received that they were no longer insuring homes in my area, southern Oregon. Oh, and since they weren’t insuring my home, I was no longer ‘bundled’. Therefore, my car insurance rates were increasing.

In response, I shopped for new home and auto insurance and canceled my policies with American Family Insurance.

Yet, here was a piece of mail from American Family Insurance asking for my business. Urging me to BUNDLE AND SAVE, they also assured me that I WAS PRE-APPROVED FOR THEIR INSURANCE.

Bite me, I said, tearing up the mail and tossing it.

American Family Insurance would have to be the last insurance company in the world before I’ll give them my business, because I don’t like how they gave me the business.

It’s all part of the enshittification of modern life.