Tag: selling

The House Price Dream

A place was being sold, some sort of home. I’m not sure if it was a house, townhouse, condominium, etc. People were discussing how to price. Two young, grinning boys, brothers, were present, listening, watching me as this was being debated. I didn’t know anyone there or why I was present. Everyone wanted to put the place on the market at a low-ball price because it had been the scene of horrific crimes which the boys did.

I advocated, “No, don’t make it a low price, make it a high price. There’s been a lot of notoriety about what the boys did. It’s well-publicized. Don’t try to hide it. Take advantage of it being a famous place to push the price up.”

More debate followed. I claimed, “People who are aware of the crime who are turned off by it aren’t going to come anyway. So the low price doesn’t affect them. People interested in the crime will come, and if they’re real interested, they’re going to try to buy. Don’t make it easy on them. This is a jewel; you don’t low ball a jewel.”

They decided that made sense. I had nothing to do with the house, other than knowing its history and arguing for a high price. As we finished up and I left the place, my sister-in-law arrived. She said she was going to bid on the place. That surprised me. I asked, “Really?”

She answered. “Sure. Seems like it’d be fun.”

Dream end.

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Of Plans and Reminders

Charles French had a post on Arrowhead Publishing a few weeks ago. Its subject was creating business plans for books. I’d come to a similar conclusion to his ideas on my own a few years ago as part of my quest for greater organization, but his ideas had greater depth than mine. It’s always good to find something like that and learn more.

But after reading his post, I continued along thinking I’d begun weeks ago about the need for larger involvement in the business side of my self-publishing efforts. And after reading French’s post, I realized that I’d conceived many of the needs and ideas required but had failed to execute.

I had the dream. I had an action plan. I wasn’t acting.

After considering that realization with irritation and annoyance with myself that ended with a stern lecture, I answered myself, with some plaintiveness, as the business persona of my being, I’m not given much time or energy for taking care of business. The writer gets the most attention and indulgence. That’s followed by the husband, friend and son. Then the human gets attention (for things like time off, socializing, partying and exercising beyond the daily ritual of decompressing), and the editor, leaving crumbs to the business person.

I agree, I answered. Part of this is because I don’t to do the business side. But accept it: it must be done.

Okay. What can we do about it?

Well, like writing in the beginning and everything else, it’s about allocating time. I’d planned to give these matters attention – that’s why I was annoyed – but permitted my resources to be diverted into other things, important things like killing time by playing computer games, reading books, or playing with cats. Just as I do for everything else, I need to structure recurring time in my life for the business side of publishing.

And it is a recurring need. Publishing and selling books is as dynamic as any marketplace. As an unknown with no name recognition trying to learn the business, I need to work harder, as hard as an athlete trying to make a team, or a writer writing a book. As I wrote in a post when I began thinking about this, I Will Do Better, my efforts are meager and weak. It’s shocking to realize that I wrote that in the middle of January.

Once again, I remind myself, intentions aren’t sufficient. Just as writing in the first place, exercising, or acquiring and degrees, focus and application are needed. I can’t accept that, oh, I did this, and now I’m done. No, this is very much trail and error. It should all be considered as a first draft. Sometimes the blurb written and used isn’t working. New venues for publishing, distributing, advertising and selling are always springing up. If I want to expand my sales, I need to expand my efforts.

Okay, but I already knew all of this. I wasn’t acting on them. This was a case of out of sight, out of mind. Just as I need structure to pursue writing my fiction, I need structure for selling it. Moving the business guy up in the order of priorities isn’t necessarily needed, either. Rather, I realized that I needed to remind myself that the business side needs to be attended.

So I jumped into my Google calendar and set up reminders. Do this, do that. Check this, check that. And I set aside time via reminders to research and read about the business aspect of publishing and selling my own work.

Writing, publishing and selling isn’t a destination. Just like life and living, it’s a journey to be embraced and taken every day. Recognize what must be done but recognize it doesn’t need to all be done at once.

But recognize, it must be done and keep going.

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Writing BIZ-ness

Just read Kate Colby’s post on writing every day. And I’m going to post an excerpt here from her:

And as an independent author, I mean B–capital IZ–ness. There’s a lot to do. I’m currently editing my second novel, plus writing and publishing a series of nonfiction booklets. Add in this blog, my author newsletter, social media, organizing promotional opportunities, emailing my cover designer … you get the point. There’s a lot of shit to do (I say “shit” lovingly – being an author really is the best job in the world to me).

So, can I find time to write every day? Yes. And you can, too. If you really simplify your schedule and overcome your laziness, you can write every single day. And we absolutely should. Every word we write makes us better.

And I’m like, yes, absolutely. My problem is the converse: making/finding/dedicating the time to the business end.

There is the website. Nothing done on it. Marketing. Well, I’ve poked a few FB ads, some Amazon ads, with a smattering of results. Haven’t pursued reviews, haven’t gotten more aggressive about it.

It comes down to this basic dichotomy within me. I enjoy reading and writing, and all the books out there are manna to me, but I dislike the grubby business side. I’m a retiring guy, self-effacing, who shuns the spotlight.

Yet I want the spotlight, too, want to be validated by other writers and readers as contributing something worthwhile to this eternal conversation about what is, was, might have been, and what might never be. Plus, my steadfast wife deserves rewards, like some payment back for the moody, snarling hours when she wants to do something — or say something — and I clip her with, HELLO, I’M WRITING. Even the cats are subjected to this response (although they, one, do not accept my response, and two, seem to know when I’m writing, like they’ve been put on alert to stop me). I’ve become better at not acting like this (because my awareness increased, not only of my behavior, but its impact on my life and relationships) but my writing brain never seems to be completely turned off. It – they – the writers, editors and readers within – are always pouncing on things seen, read, heard, thought, felt, and treat it like a gold medal starting gun, racing away.

And I know all of this about myself, see it as clearly the Perseids over Crater Lake in the dark morning’s softest hours, but I seem to be able to change it as much as I can change that sky.

Yet I know…I must. It doesn’t make me happy.

Yeah, in my dream world, I have dual, even triple lives, where I’m writing all the time, I’m published and receiving income and doing all the right accomplished author shit (borrowing from Kate), and yet I’m still living a full and healthy life as a functioning husband, and not a writing zombie.

Colby finishes her post with encouragement:

Editing counts. Revising counts. Outlining counts. Writing that dreaded book description counts.

The only thing that doesn’t count? Ignoring your book and denying the world your art.

There you have them, your marching orders. Now go move forward today.

Yeah, yeah, yeah, I read you, Kate. But for now, I’m going to drink my mocha – four shots, thank you – and write like crazy, at least one more time.

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