They spent capital convincing us that Starbucks cared about the community. More, they cared about people. They opened their doors to homeless folks. Come in and rest. Be safe, comfortable, warm, dry, cool. Charge your phones here! Use our restrooms! We care! They put out announcements telling us that they want people to come and stay, make it a place to meet, a place to be. And we believed them. We did.
As did the homeless. I’d see them trickle in each day, a regular group I came to know by name. I learned their preferred seating locations, treated them to food and/or drink from time to time, said hello, chatted about the hot dry days, the freezing fog, the traffic, dogs, etc. Chatted about life.
Then Starbucks swiveled. That campaign wasn’t reaping the benefits they’d hoped to get. Within days, the restroom doors were locked and coded. Had to ask for the number at the counter. The homeless were politely shooed out, police called if they resisted.
Then, though, oh, look at the numbers. Starbucks decided they needed to close the place they’d encouraged us to make a home away from home, a community center for everyone and anyone. It just wasn’t making enough money.
It feels like it’s a betrayal. It’s not. Just business as usual. And that’s the thing about corporations. It’s all about making money. Profits and losses.
It’s not about humanity. That’s just strategy. Don’t let them fool you into thinking otherwise.
Looks like we a bit’o Procol Harum with “Whiter Shade of Pale” taking over the autner sky. 36 F. Fog is reported. High of 51 F prophecized. Seems doable, as we hit 52 F yesterday. Do still have a stagnant air advisory camping on us. That gives us a broad range of air quality around town. Green and acceptable at lower elevations but yellow and a risk to people with respiratory issues as you go higher.
I admit to not reading the news yet today. I’ve been dealing with emails and texts from friends and families instead. Most of those fell under quake concerns or holiday plans. Sofar as the quake, we good here in Ashlandia. I did a brief scan for damage reports and saw nothing, knock on wood.
The cats are enjoying the milder weather. Both head out in search of early sun and hang around the backyard as birds visit. Good seeing them out there lounging, washing, and birding. These two are not mighty hunters. At least, they’ve never rewarded us with a trophy. They prefer kibble and wet food, and live and let live cause the alternative is too taxing.
My Neurons have a Boston song out of 1978 in my morning mental music stream (Trademark fluttering). “Don’t Look Back” was a dream admonishment. It was natural that the song filled my stream as I went through the dream review. 2024 was a meh year for me. Health issues, frustrations, and the elections results all subtracted from whatever advances I made. I won’t bore with details. Dream advice came like something out of Field of Dreams, “Don’t look back.” The woke gist concluded, created a vision and move forward. And while it sounds like it may have come out of left field, it was the culmination of several days of ruminating. I take it as solid advice: stop looking back. Move forward.
Part of the ruminations on the elections front came from a NYT piece about how Trump won. Their strategist went after the deeply undecided, not paying attention voters residing in streaming land. In my paraphrasing of what I read, while the Dems went traditional with big television buys, the GOP realized that there were large masses of folks on streaming platforms who wouldn’t see the TV ads. They, especially the young, became their target.
Looking ahead, I thought, that was clever. We — the Dems, Progressives, and Liberals — should embrace that as a counter approach to what Trump’s administration is plotting. Put it onto the streaming platforms about their plans. Be specific, repetitive, and detailed about what it means to the economy, inflation, and tax revenues if the mass deportations are allowed. Share personal anecdotes of how people are affected. Get graphic and real about what happens if Headstart and the Dept of Education are killed. Be real and give them the pointed end of climate change facts and its impact on health, safety, and the economy.
Teach them some real history. IMO, teaching to the test, the education system has been weak inculcating critical thinking among students. We need to close that gap. We need to that Republicans aren’t good for the economy. That tariffs will not save them money. Feed them information in the way that it was done via Schoolhouse Rock! style done in the latter half of the last century. As the Republicans said about President Obama’s agenda, “Obstruct, obstruct, obstruct.” We must do the same, but we also need to shift us from leaning red as a nation to deep blue.
So, I’m focusing my efforts on looking forward and moving forward. I’ll limit looking back in regret or anger, and shift to visualizing success. Hope you can do the same.
Coffee and I have done our morning meet. Time to rock on. Here’s the music.
Another bizarre dream. I was with a team playing football, except there were only five or six to a team. It was a tournament, with many other teams, but we were all in gym shorts — mine were navy blue — and white tee shirts.
One of my teammates came in, exclaiming with excitement, “We’re up next,” repeating this, and then going on, “Okay, this is what we’ll do.” He directed me to let another player piggyback onto me. The plan was that we’d give him the ball while I carried him.
While we practiced the play and the others were joyous with certainty that this was the winning strategy, I expressed doubts. I elaborated that I’m not large or very strong and I wouldn’t be able to do this often or for long.
But they were insistence, positive that this would work, and that’s what we did when it was our turn to play. I remember laughing as I carried him. Sometimes he urged me to run with him on my back as he carried the ball, but he also passed the ball from his position on my back or had me run a route, carrying him, so he could catch a pass.
The dream ended with me on my hands and knees in the grass with him on my back, my teammates running up as we all laughed.
Michael Seidel, writer 