Sara Fischer had a surprising article over on Axios.com:

People really don’t like pop-up ads, pre-roll

“What?” I asked myself. People don’t like pop-up ads and pre-rolls? Bullshit. Dismissive of this headline, I read the article.

Sara Fischer claims that Morning Consult did research, and discovered that surveys show that seventy-two percent of U.S. adults don’t like pop-up ads.

It’s more fake news, I suspect.

I don’t know anyone who dislikes pop-up ads. I love them, myself. Pop-up ads are technology’s way of saying, “Hey, relax. Take a break.” They stop me from getting too involved in stories by preventing me from immediately reading the articles, clicking on links, and searching for more information to vet the story.

Pop-up ads are a blessing, and should be embraced as such. Just think of how much more shit you could be reading and doing on the web, were it not for pop-up ads saving you.