Tag: marketing

Munda’s Wandering Political Thoughts

Yes, here we go again.

Anyone remember President George Dubya Bush’s war on Iraq?

He wanted to attack it and was looking for a reason. Polls show the public divided about it. Administration officials like Colin Powell said that Iraq wasn’t a threat.

Then we had 9/11.

The Bush Administration was quick to try to connect 9/11 and Iraq, and then began painting pictures of fictional ‘weapons of mass destruction’. They worked hard to sell the need to invade Iraq because of the imminent threat Saddam Hussein posed. Intelligence was cherry picked. The press got involved. Stories were planted by journalists favorable to the administration. Then the administration would quote those newspapers and stories to convince people that even the ‘liberal mainstream press agreed’ that war was needed.

Any of this sound in any way familiar? It should. It was a marketing campaign. The Trusk Regime is doing something similar. Floating the idea. See what sticks. Repeating it, repeating it, repeating it so people become familiar to it. As using military force gains traction as an idea to ‘keep America safe’, the logic behind it becomes twisted. Intel will get cherry picked or made up completely. People not really paying attention to WTF is going on will begin agreeing, “Yes, we need to do this. We need to use military force against this growing threat.”

Use your search engines and the net’s ability to store and recall information to check the polls and reporting of the period before the invasion of Iraq. The pattern was clear then; it’s clear now. Part of the sell back then was how easy such a military adventure would be for a power like the United States. Remember them telling us how short the war would be? How they mocked people who pointed out there wasn’t an exit strategy? Recall, they told us the war would pay for itself.

Trump wants to attack places. Maybe Greenland. Maybe Canada. Perhaps somewhere else. Putting the nation on a war footing will improve his popularity and strengthen his hold. Because if we’re ‘at war’, then criticizing or challenging him can be called out as detrimental to the war effort. Look back at how popular Dubya became for a while. And that was done without AI and bots. Ponder how effectively bots and AI can be used to sell a war on social media these days. Think of DOGE and Elon Reeve Musk’s potential role.

Yemen was a trial balloon to let his military advisors and senior officials a taste of it. More will come.

Tick, tick, tick.

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Saturda’s Wandering Political Thoughts

I caught up on reading several posts by Heather Cox Richardson that I’d missed. I appreciate the historic angle she brings to news about Truskzilla’s destruction of the United States. Reading her, I belatedly realized, gosh, I’ve been normalizing Trump and his supporters.

I thought they cared about the United States and its founding principles. Wrong.

Or that the history and heritage of this nation matters. Nope.

That they worry about the Federal deficit and trade imbalances and the stock market. No way.

That usual barometers such as court rulings, disastrous economic results, or opinion polls would have an impact. No fucking way.

That the usual things like how history will judge them matters. It doesn’t; they believe, winners write history. We’ll be the winners. We will write the history.

I did understand that they didn’t care about democracy or voter rights. I did understand that they’re racist, sexist, misogynists, and reactionary. But that was mostly to unite people and put them in office. They needed racist, sexist, reactionary misogynists as their voting base to get them in through the front door.

Those are all normal terms about the normal course of events. Using them in terms of what Trump and the Trusk Regime is doing is normalizing them.

They are not normal. Nor can what they’re doing be called normal.

The Trusk Regime is interested solely in being in power. This is a coup. They’re interested in remaking the United States as an imperial power under a dictatorship. They suggest to each other, why build that mighty military if you’re not going to use it?

Like many dictatorships, the Trusk Regime and GOTP will put up window dressing as a democracy and a republic. But they are setting up the nation to be a military force. Cutting away the things we depend upon as a society — a working and reliable Federal government, healthcare, a safe and healthy environment, Social Security, Medicare, Medicaid, to point out some — destabilizes us. Growing unemployment increases people’s desperation. Rising prices limits their options and undermines food and shelter security. Sending children back to work breaks family. Ripping apart the education system reduces the nation’s collective intelligence, and with it, its will. All of these actions, taken in blitzkrieg fashion, demoralizes a growing number of people and spreads an increasing sense of helplessness.

That makes the people ripe for propaganda.

With the economy in shambles, other nations can and will be blamed for the growing poverty and starvation. Trade wars and political differences will be magnified and amplified. Trump, a prolific liar, has perfected the arts of projecting, deflecting, and blaming. That’s why he’s been boosted into position as the head of this monster.

They have X to help spread their misinformation. AI bots. Facebook. Threads. A weakening, capitulating media, itself owned by corporations and oligarchs, has already begun joining the effort.

A frustrated, starving population provides ample troops. And just as we saw with the Cheney/Dubya Iraq and Afghanistan wars, marketing can sell false causes. Helpless people hungry for someone to blame other than themselves will be served other nations as targets.

The clock is ticking. And the war drums have already begun beating.

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Friday’s Wandering Thought

Amazon Marketing was either housed a low level of intelligence or a superior sense of irony and humor. He liked researching things on Amazon. It was the best reason for the site’s existence. Once he finished his research, he usually bought things elsewhere. Say, 9 out of 10 times. But after a few days, Amazon inevitably sent him an email featuring the thing he’d researched, proclaiming, “We found something you might like.” Yeah, you think that, Amazon? Do you think I’ll like it because it was what I was looking at on your site two days ago?

Yes, either impressively stupid or outrageously ironic and funny.

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Steelers Deodorant

Someone brought me some Pittsburgh Steelers deodorant. They know I’m a fan. They thought it was funny.

Coming in a black and gold container, it’s called “Steel Curtain”. Likenesses of Joe Greene, Troy Polamalu, James Harrison, and Ben Roethlisberger share the label.

I like it. The little paper that came with the box said it was formulated “through a variety of hands-on experiences” with the team. They were thorough, talking about “capturing the essence of watching film with Ben Roethlisberger in the quarterbacks room,” “the gritty combinations of linemen working out and running during OTAs,” and “the musky scent of proud men celebrating victory in the locker room,” among other aspects.

Yes, I catch some of that in its smell. It’s earthy, slightly woody to me, with a tincture of soggy, muddy grass and complex undertones of sweaty clothing, a spit of coppery blood, and the sharper, almost ethereal tang of victory. When I roll it on after my shower, my confidence vaults to higher levels. I’m ready to spring a hundred yard run. Passers-by are in danger of being tackled. The cats get wild-eyed as I sprint around the house, stiff-arming imaginary defenders, spiking the ball in the end zone, and loosing unbridled celebratory shouts.

My wife, on the other hand, raised her eyebrows at me. “What’s that smell?”

“What smell?”

Setting down her laptop, she’s glancing around. “Did something die in here?” She wrinkles up her face. “Did a cat shit in the corner?”

I sniff with indignation. “I don’t know what you’re talking about.”

* NOTE: This is not a real product, that I know of. I’m kind of surprised. I figured someone would’ve been all having unique deodorants, or maybe colognes for all professional teams in the U.S. Maybe they do exist. If they do, I’m sure I would’ve seen commercials or adverts. I could google it, but I’m a writer and prone to lazy fantasizing, not working.

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Sizzle

Have you noticed that the world is sizzling more?

No, this isn’t a climate change post about the world’s increasing average temperatures, melting and disappearing glaciers, rising sea levels, and more frequent and violent storms. We can’t do anything about that, so let’s not talk about it.

I’m talking about marketing sizzle. We can’t do anything about it, either, but many people are already talking about climate change. Not many are talking about the marketing sizzle.

The sizzle comes from that expression, “You don’t sell the steak, you sell the sizzle.” Most companies are selling sizzle. We called it vaporware in the software business. It’s the stuff they tell you is so frigging miraculous that you won’t believe you ever did without it, the stuff that rarely lives up to the promise.

Television shows are big on selling the sizzle. “It’s the most mind-blowing episode ever! You won’t want to miss it!” They’re not usually the most mind-blowing episodes ever to me. I can usually get up during the show, go make a sandwich, feed the cats, and answer the phone, come back and find that I’ve missed nothing of substance, only a little sizzle.

Television is a sizzle pioneer, but all the companies are catching on that they’ve got to sell the sizzle. “Look how fast our car is,” many commercials claim, showing people grinning from ear-to-ear as they race through a city like Jason Bourne escaping his government buddies. “Look how much fun it is to drive! Look how free this people feel.” Weird how there’s no other cars in that city.

Beer and soda commercials aren’t slouches when it comes to selling sizzle. They now love to show healthy, athletic people surfing, singing, playing guitars, mountain climbing, or hiking. Then they stop to have a good old cold soda or brew. None of these people have problems. None are diabetic or overweight. The commercial’s slug rarely address the people, though. They speak of the beverage. “The world’s most refreshing beer.”

They state it without evidence. That’s the way it goes. Sizzle doesn’t need evidence. Just fire it up and let the hungry masses know about it, and they will come and buy, like, “The fastest broadband service ever seen.”

The government is proud about how these companies sell sizzle. They don’t want to do anything to reign in the sizzle. These companies are doing the world a public service. If it wasn’t for the sizzle, we’d be worried about things that don’t sizzle, like the wealth imbalance, corrupt politicians, investigating Russians, rebooting our routers against hackers, rising white supremacy movement, white and male privilege, the contamination of our food supplies, the growing plastic islands in our seas, increasing war and tensions in the middle East, our dwindling fresh water supplies, rising cancer rates, the Italian government and EU economy, or police officers attacking people over parking situations, escalating events in fear of phones.

It’s much better to think about the sizzle.

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Signs of Change

We saw ‘Captain Fantastic’ yesterday. Although we’re Vigga M fans, the story didn’t draw us. However, the writer & director, Matt Ross, is an Oregon product, a graduate of a little town’s high school, so there was a lot of local hype.

I won’t say that ‘Captain Fantastic’ was enjoyable, because that’s not really a word (if you’ve seen the movie, you understand) or interesting, for the same reasons, but the actors were well cast, with excellent deliveries, and the story compelled me to follow and root for Captain Fantastic (Vigga) and his children, and wonder, what will happen? Some scenes caused post movie discussions. It was two well spent hours, and I recommend taking it in.

Afterwards, we went to Louie’s on the Plaza by the creek for food, as we’re both off the green cleansing smooths, where I enjoyed my first beer in two weeks and a wrap. My wife will continue on a modified cleansing smooth beginning today. I might do the same, something I need to decide later today.

There are sign that the seasons are changing and tempus fugit. Looking around, I’ve discovered we’re almost at the August’s finishing line. The schools’ marquees have announced the first days, and they begin tomorrow with new student orientations, full orientation following the day after.

My wife is planning an end of summer picnic in Lithia Park. We’ve scouted locations and brainstormed ideas. She checked a few schedules for vetting and then launched invitations. Friends are planning overnight visits, so an attention list has been compiled, that is, a list of things requiring our attention before they arrive.

Cooler weather is gracing us, and the temperature has stopped stirring itself past 95F. Importantly, the temps drop into the low fifties at night so windows can be opened to air us out. Most of our area fires are contained or out. We watch and worry about those in other areas, especially down in SoCal, which is suffering a terrible season.

But I’m on a treadmill, walking, writing, eating and sleeping, with ancillary tasks like cleaning and feeding the cats, and other chores, taken care of but not really my focus. Sable posted about his ToDo list and its lackings. Between that and Kate’s post about the business side and my awakening that time has pissed by without me really attending the business side, I’m creating my own Todo list for the business side. JR’s comments about not doing those things caused me to think more deeply about what I’ve done and not done, but more, why I’ve not done these things.

So with the signs of change taking place – the NFL season almost upon us, school starting, the leaves turning, the nights cooling, the World Series shaping up, Formula 1 moving toward the schedule’s bottom half, and eight out of the twelve months gone for another year – time to do more than just cross my fingers, write like crazy and hope for the best. I must work on the dreaded reviews, the dreaded marketing and advertising, and the dreaded website.

Time to begin addressing the business of writing.

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Writing BIZ-ness

Just read Kate Colby’s post on writing every day. And I’m going to post an excerpt here from her:

And as an independent author, I mean B–capital IZ–ness. There’s a lot to do. I’m currently editing my second novel, plus writing and publishing a series of nonfiction booklets. Add in this blog, my author newsletter, social media, organizing promotional opportunities, emailing my cover designer … you get the point. There’s a lot of shit to do (I say “shit” lovingly – being an author really is the best job in the world to me).

So, can I find time to write every day? Yes. And you can, too. If you really simplify your schedule and overcome your laziness, you can write every single day. And we absolutely should. Every word we write makes us better.

And I’m like, yes, absolutely. My problem is the converse: making/finding/dedicating the time to the business end.

There is the website. Nothing done on it. Marketing. Well, I’ve poked a few FB ads, some Amazon ads, with a smattering of results. Haven’t pursued reviews, haven’t gotten more aggressive about it.

It comes down to this basic dichotomy within me. I enjoy reading and writing, and all the books out there are manna to me, but I dislike the grubby business side. I’m a retiring guy, self-effacing, who shuns the spotlight.

Yet I want the spotlight, too, want to be validated by other writers and readers as contributing something worthwhile to this eternal conversation about what is, was, might have been, and what might never be. Plus, my steadfast wife deserves rewards, like some payment back for the moody, snarling hours when she wants to do something — or say something — and I clip her with, HELLO, I’M WRITING. Even the cats are subjected to this response (although they, one, do not accept my response, and two, seem to know when I’m writing, like they’ve been put on alert to stop me). I’ve become better at not acting like this (because my awareness increased, not only of my behavior, but its impact on my life and relationships) but my writing brain never seems to be completely turned off. It – they – the writers, editors and readers within – are always pouncing on things seen, read, heard, thought, felt, and treat it like a gold medal starting gun, racing away.

And I know all of this about myself, see it as clearly the Perseids over Crater Lake in the dark morning’s softest hours, but I seem to be able to change it as much as I can change that sky.

Yet I know…I must. It doesn’t make me happy.

Yeah, in my dream world, I have dual, even triple lives, where I’m writing all the time, I’m published and receiving income and doing all the right accomplished author shit (borrowing from Kate), and yet I’m still living a full and healthy life as a functioning husband, and not a writing zombie.

Colby finishes her post with encouragement:

Editing counts. Revising counts. Outlining counts. Writing that dreaded book description counts.

The only thing that doesn’t count? Ignoring your book and denying the world your art.

There you have them, your marching orders. Now go move forward today.

Yeah, yeah, yeah, I read you, Kate. But for now, I’m going to drink my mocha – four shots, thank you – and write like crazy, at least one more time.

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