I was skateboarding the net yesterday, swerving from click to click. An ad bounced up for an Ashlandia coffee shop I used to regularly frequently. It permanenly closed due to the pandemic, Jan 2021.

My backstory is that I enjoy coffee shops as a place to write. I began doing that when I started working from home and began writing short stories in parallel. I use the process of going to the coffee shop as a method to put on my writing hat and throw off the rest of the world. Finding the right place is a challenge. There’s the taste. Location. Prices. Staff. Decent writing surface and a place to plug in. Wifi is a nice convenience to add.

The coffee’s shop closure during the pandemic was the abridged edition. Located in a hotel, a husband and wife team managed it on behalf of her father. He owned the hotel He came in one December day and told them that plans were changing. They protested. The exchange grew angry and loud. The husband and wife were fired.

I’d been loyal to them. The staff walked out with the managers in protest. Long-time customers like me left and didn’t return. They made changes. I visited once a few months later. It wasn’t the same. Management declared after that that only hotel guests were welcome. That was only in the morning.

Replacing it had been difficult. An ad to come patron it surprised me. I checked online: permanently closed, according to its FB page and website.

But businesses are often shoddy about keeping their social presence online up to date. I drove by. Dark. Empty. Closed.

I went on to my new favorite coffee shop. I’ve already lost four Ashlandia coffee shops in the nineteen years I’ve lived here. Hope I don’t lose a fifth. Yes, it’s all about me.

Still, I had to ponder the business intricacies that had an ad for a closed business riding on the net. Sometimes, it’s still garbage in, garbage out.