Okay, I’m coming out.

It’s true confessions time. I suffer from the ravages of a condition that affects everyone. Most of us struggle to cope with its impact, and most of us fail. This condition will kill more Americans, indeed, more people, than anything else in the world, except, maybe life. We call this condition, time.

Humans deny time’s effects because of the work of time-deniers. Time-deniers will tell you that there’s nothing we can do about time, and spend huge sums of money to promote and reinforce their beliefs. They want us to believe that we have all the time in the world. Statements like, “Sure, I have the time, I can do that,” and, “I’ll make the time,” permeates our popular culture. When someone pushes back, “I don’t have the time,” others immediately become edgy, asking, “Are you sure?”

Because of the time-deniers, time and its effects are not seriously addressed. Indeed, many popular culture avenues mock the problems with time. “Time is on our side,” Mick Jagger sang, while clearly knowing – I mean, have you seen him recently? – that time is not on our side. Jim Croce understood the problems with time, and wished for time in a bottle. Styx, clearly being ironic, sang, “Too much time on my hands.” Chris Martin of Coldplay understood time, noting in the hit song he penned, “Clocks,” “Confusion never stops, closing walls and ticking clocks, gonna come back and take you home.”

We pretend to do something about time by constantly measuring and marking its passage. This lulls us into a false sense of security that we’re safe from time. Yet, we’re not. Time waits for no one, but because of the time-deniers’ work, few people in the world are attempting to do anything about time. Yes, there are individuals and groups struggling to kill time. Most have limited results. Instead, most end up keeping time, or marking time.

The time has come to push back. The first step is to recognize that time is a problem. The second step is to recognize that we can do something about time. To do that, we must quantify the problem. Time inequality is just one visible but large aspect of the issue, and it’s a good place to start. Some people have too much time on their hands, while entire races, nations and segments of people keep running out of time. Why should we let that continue to pass? Surely, we, as an intelligent species, can come together and redistribute time more equitably among all.

You can help. I’ll be posting a petition to the world’s governments, political leaders and technology titans to form a consortium to fight time. Please, sign the petition and spread the word. Socialize our cause. Help stop time before time stops you.