My wife and I were in Albertsons. A light replenishing mission, this wasn’t a full-on shop. Certain items are only available at Albertson’s or Safeway in Ashland. Albertson’s is closer, and so there we were.
I was in the sprawling produce section, which shares space with the deli and bakery. A frozen section of frozen mashed potatoes and macaroni and cheese lines another wall.
Standing on the end, I gazed across these commingled sections and all of their offerings, looking for my wife and trying to remember what she was wearing, eagle-eyed for a purple hat or blue jacket. I think that’s what she was wearing.
As I did, I questioned myself and chuckled, “How many times do I end up like this, looking for my wife in a store?” Seems like every shopping venture with her has a moment like this.
I was perplexed. Everything — just five items — on our list was in the basket, and I had the basket. Clearly, my wife had gone rogue and was shopping ‘off-list’. That happens, but what did she seek? Answering that would let me find her.
I noticed a woman looking at me as she pushed her cart my direction. Not recognizing her, I decided she wasn’t looking at me but something around me.
She came right up to me. “You look confused. Are you looking for the frozen fish? They’ve changed everything around again.”
I smiled. “No, I’m looking for my wife. But you’re right, they’re always moving things around.”
The woman nodded. “Yes, they want us confused and lost, so we spend more time in the store, which might lead to more impulse buying.”
She wheeled her cart away.
I watched her heading down another aisle. She’d clearly given this a lot of thought.
But she was right. Like, right now, my wife was probably pursuing another impulse buy.
Then I turned and added a bag of pistachio nuts to the basket. I mean, as long as it’s there, and I’m there, waiting…right?
