He wondered and worried, would hotel rooms begin emulating air travel pricing, monetizing everything? He wondered if there would be a day when he reserved a room but that doesn’t mean he has a room – just like buying an economy airline ticket or even rental cars (see Seinfeld for more). He can imagine going online to rent a room and being offered upgrades. Ten more dollars for both a bed and chair in the room on top of what you’re paying for a preferred floor and location, size, and view. Twenty-five more for pillows, sheets, and blankets. Go for the Deluxe Room Plus – it includes complimentary coffee and a television, just fifty dollars more.