In a blow to many, ‘our’ Starbucks is closing. Starbucks announced this week that they’re closing one percent of its US locations. Today I learned that this one is on the list. Besides this one, two Starbucks are closing in Medford, up the road.
My thoughts first go to the employees. They’ve always been great people, regardless of the corporation hiring them, energetic, intelligent, personable. With other locations closing, getting relocated to another will be a challenge for them.
Second, this will be a blow to the Ashland homeless. This location has always been hospitable to homeless beings and their needs, offering warmth and shelter from rain and snow, and a place to recharge phones and get a glass of water.
The local economy will take a hit from this. Tax revenues will diminish. Unemployment will rise. And we all have one less place to go for coffee and socializing.
For me, this is the fourth coffee shop location to fail while I’ve lived in Ashland. First up was The Beanery. Ironically, it’s location is right across the street from this Starbucks, which was a bank back then. Just a mile from my house, it was my habit to walk to the Beanery and back almost daily, get coffee, socialize a little, write a lot. Great people worked there, too, and the other customers helped create an uplifting vibe. The coffee and pastries were monstrously good, too. It was my routine for over nine years. It ended when The Beanery abruptly closed in May, 2015.
Adjusting, I began frequenting the Boulevard Coffee. The walk was longer, two miles, but it, too, offered a friendly place for a coffee-seeking writer, a place to work and linger. Run by Allison and her husband, it ceased business suddenly in January of 2021. After that, I shifted to Key of C, but it shut down, and then the downtown Starbucks was tried. Both of those were a 2.4 mile walk each way. Other coffee shops opened and were tried, but all shut down. Next up came Noble’s Coffee. It’s still open but it’s further away, and it’s packed. Many times, I wedged myself into part of a counter space to work, hurrying to a table when it came open. That was a frustrating experience.
The pandemic was in full swing by then. I began coming here, to this Starbucks, when businesses began cautiously re-opening with spaces between us. It was basically my only choice. RoCo opened up, a good local place, and I’ll probably shift to there. Smaller, more crowded, it’s not as conducive to my needs and desires. Or, I’ll go back to Noble’s.
This business space will be available. It’s a good location, less than half a mile from here, a middle school, and an elementary school. It’s just a mile from Interstate 5, and draws a lot of business from travelers.
Who knows what will open here? As the manager told me this morning about this Starbucks, its volume doesn’t bring in enough to make the rent. That’s a common problem here, as local landlords gouge businesses. Something else will probably open. A coffee shop? Maybe. Who knows. When is a more difficult question. We have multiple empty business locations in Ashland as tourism, our main industry, takes hit after hit.
Like the employees and other customers, I’ll adjust. It won’t be the same; it never is. But sometimes it works out and becomes a place that’s not the same, but just as good.
I will miss this place. I’ll really miss the people.
Michael Seidel, writer 