Starbucks hurt my feelings.

They spent capital convincing us that Starbucks cared about the community. More, they cared about people. They opened their doors to homeless folks. Come in and rest. Be safe, comfortable, warm, dry, cool. Charge your phones here! Use our restrooms! We care! They put out announcements telling us that they want people to come and stay, make it a place to meet, a place to be. And we believed them. We did.

As did the homeless. I’d see them trickle in each day, a regular group I came to know by name. I learned their preferred seating locations, treated them to food and/or drink from time to time, said hello, chatted about the hot dry days, the freezing fog, the traffic, dogs, etc. Chatted about life.

Then Starbucks swiveled. That campaign wasn’t reaping the benefits they’d hoped to get. Within days, the restroom doors were locked and coded. Had to ask for the number at the counter. The homeless were politely shooed out, police called if they resisted.

Then, though, oh, look at the numbers. Starbucks decided they needed to close the place they’d encouraged us to make a home away from home, a community center for everyone and anyone. It just wasn’t making enough money.

It feels like it’s a betrayal. It’s not. Just business as usual. And that’s the thing about corporations. It’s all about making money. Profits and losses.

It’s not about humanity. That’s just strategy. Don’t let them fool you into thinking otherwise.