Floofmerce (floofinition) – The activity of buying and selling information, materials, and services for pet or animal owners.

In use: “Many TV ads appeal to pet owners’ sense of responsibility and desire to keep their pets happy and healthy, resulting in revenue numbers that are pushing floofmerce to new heights.”


Floofvertising (floofinition) – Employing the images, activities, or sounds of animals to engage prospective customers.

In use: “Tigers are popular creatures in floofvertising efforts, as their natural beauty, strength, and grace appeals to people who want to be like them.”

Friday’s Theme Music

Today’s music choice is a song that keeps stirring during my writing thinking session this week. I’m mulling three different novel ideas. One of them ends up with this song, “Kashmir” by Led Zeppelin (1975) in my stream.

I have some vivid impressions of this song on the album that it came from, Physical Graffiti. Nineteen years old, I’d completed basic training the year before, and technical training at the beginning of the year. After that, I was assigned my first duty assignment at Wright-Patterson AFB in Ohio. I met two other guys there. One of them had a Ford Mustang Mach I. He used to play Physical Graffiti on his car’s eight track or his room’s stereo almost all the time. He especially loved “Kashmir”.

Haven’t seen him since 1976, when I left for the Philippines. Wonder what he’s been up to.

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